L I M embarks on a journey of self-discovery in ‘BUBU’

Milan-based artist L I M and Italian director Giada Bossi tell a “coming of age” story about body and identity. In the video for L I M’s ‘BUBU’, directed by Giada Bossi, the protagonist levitates from the bedroom to the club in a surreal narrative. The song’s house beat initially mimics a muffled heartbeat before…
L I M embarks on a journey of self-discovery in ‘BUBU’

Milan-based artist L I M and Italian director Giada Bossi tell a “coming of age” story about body and identity.

In the video for L I M’s ‘BUBU’, directed by Giada Bossi, the protagonist levitates from the bedroom to the club in a surreal narrative. The song’s house beat initially mimics a muffled heartbeat before the stillness erupts into a joyous club track just as the scene shifts to the dancefloor. The video ends back in the bedroom after an explosive psychedelic sequence that leaves the viewer wondering whether what transpired was dream or reality.

‘BUBU’ is taken from Milan-based L I M’s debut album GLOWING, which tells the artist’s personal story of self-discovery, and was written after a long period of “work, healing and transformation”.

The album was written alongside L I M’s longtime friend and collaborator Stefano Riva. “We worked for two years and a half about this glittering revelation, we choose to unfold the journey of discovery, my identity and the collective experience linked to it,” L I M writes.

“I decided to fully embracing my identity and body and to everyone who can relate to this process I send you all my unconditionally love and support.” 

The video was directed by Giada Bossi, an Italian director whose approach combines storytelling with an aesthetic approach to documentary and narrative. “It is an ode to transformation, a current “coming of age” story about self-discovery and embracement, about body and identity, talking about L I M and many others going through the same path,” Giada Bossi says of the video’s concept.

“Dreams and reality merge, in a journey that has to face others: it is just through the support of people around, that the protagonist dives into himself to embrace his essence.”

GLOWING is released on February 18, 2022 on La Tempesta Dischi. Follow L I M on Instagram and find his music at Spotify. Find Giada Bossi at Instagram.

Credits:

Director: Giada Bossi

Executive producer BWGTBLD GmbH: Philipp Ramhofer

Executive producer Borotalco.tv: Matteo Stefani

Cinematographer: Francesca Pavoniv

Line Producer: Giuditta Mauri

Production Manager: Tommaso Spagnoli

1AD: Viola Folador

Production Coordinator: Matilde Brockhaus

Assistant producer: Ilaria Fondaci

Production Assistant: Leonardo Pavesi

Casting Director: Greta Brunelli

Styling: Aurora Zaltieri

Stylist Assistant: Federica Furfaro

Make Up: Thea Vismara

Hairstylist: Gabriele Marozzi

Set Designer: Carlo Maria Filippelli

Photographer: Anna Adamo

1st AC: Niccolò di Guida

2nd AC: Valentina Chiarello

Data Manager: Matteo Croci

Gaffer Day 1: Alan Zacchetti

Gaffer Day 2: Filippo Ficozzi

Electrician: Gabriel Reyes, Matteo Corti, Filippo Testa

Key Grip: Mohamed Ali

Grip: Fabio Macchi, Giacomo Colombo

Stunt coordinator and stunt performer: Simone Belli

Key safety: Riccardo Cabalisti, Federico Lanzone, Beatrice Tedaldi

Stunt assistant: Cristian Toscano, Lucrezia Mariutto

Visual Art: Martino Pastori

Editor: Filippo Patelli

Colorist: Daniel Pallucca

Location: Spazio36, Tunnel Club

Service: Moviechrome Milano

Camera Car: SkyRent

Transport Equipment: Free Autotrasporti

Driver cast: Arcobaleno Trasporti

Admin: Agnese Incurvati, Annamaria Modica

Protagonist: Ian

Co-Protagonists: Giacomo, Sara Amico, Yuri, Maurilio, Sophie Margot Bercovich

Extras: Alice, Omar Gabriel Delnevo, Silvi, Fra, Andrè Fernandes, Sofia Esposito, Aaron, Federica Giulia

Sacchi, Matteo Paglierani, Marco Tabasco, Annalaura Guastini, Aureliana Bontempo, Francesca Genesi,

Martino Pastori, Giacomo Marchetti, Ludi Mengoni, Albassa

Special Thanks to: Lombardia Film Commission, Andrea Montanelli, Maria Prinzivalli, Daniel Patelli, Cristina

Gaudioso, C3 & friends, DiffRent, Gianluca Colino

Music credits:

Written and composed by L I M prod. by RIVA,

mixed by Stefano Scattolin, mastered by Antonio Baglio.

Label: La Tempesta International

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