TOKYO — Japan’s government is considering resuming a national travel discount campaign as soon as late this month to help the tourism industry recover from a COVID-19 slump, the Nikkei newspaper said on Saturday.
A revived “Go To Travel” campaign would likely serve as a core measure to stimulate consumer demand, the business daily reported, without citing sources. Japan is set to ease border controls to let foreign tourists in from July 10 as coronavirus infections ease.
The government will decide on the campaign soon, the Nikkei said, without specifying time.
Officials at the Japan Tourism Agency could not immediately be reached for comment outside business hours.
The campaign, rolled out in July 2020 just as COVID was gaining strength, subsidized half of the travel expense, up to 20,000 yen ($150) a night, for each traveler.
The program helped boost tourism but was shelved five months later as the pandemic surged. ($1 = 130.8600 yen) (Reporting by Tetsushi Kajimoto; Editing by William Mallard)
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